How Elderado Makes Money: A Transparent Look at Our Revenue Model

At Elderado, we believe families deserve clarity - not just in choosing the right elder care option, but knowing if a platform has incentives or biases. That’s why we have chosen to be transparent about how we generate revenue.

Putting Families First

Traditional elder care navigation platforms usually make money in one of two ways:

1. Charging families for access to information.
2. Charging retirement homes for leads.

At Elderado, we look at problems from the lens of a caregiver.

• We're not charging families for access to information.
• We don't charge homes for leads either.

We believe families have a right to know which elder care home is most likely to offer the best support for their needs. And we want to make it as easy as possible for families to contact every home, not just the homes that are willing to pay, so charging for leads doesn't work either.

So How Do We Make Money?

We’ve taken a different approach: Elderado offers retirement homes a way to increase their visibility in relevant searches - without compromising the neutrality and completeness of our listings.

Our revenue comes from Features Placements that are labeled and relevant to the user. Here’s how it works:

1. Featured Nearby Homes

When a user views a retirement home profile, paying members can appear as a “Featured Nearby Home” on that page. This gives operators the opportunity to show up when a potential resident is exploring similar nearby homes.

We don’t recommend or endorse any specific home - but we make it easier to see similar nearby options.

2. Lead Multiplier

When a family sends a message to a similar nearby retirement home, paying members can be listed as similar nearby homes that the user can choose to also send their message to. The message isn’t shared automatically - users choose if they want to send it to any similar homes.

3. Targeted Event Promotion

If a home is hosting an sort of event - open house, information session, party, or community gathering, we can help promote it to users who are looking at similar homes in your region. For example, if someone is searching for assisted living in Oakville, they could see your event when they're looking at your page, or similar homes pages in Oakville. But someone looking for memory care in another city won’t see it.

Designed for Relevance, Not Noise

Our system is designed to surface the right homes at the right time:

• If a home offers Independent Living in Bowmanville, their ad won’t show up for someone looking for Memory Care in Pickering.
• We only show sponsored placements when they’re a logical match for the user’s needs.

No irrelevant spam. No misleading placements. Just helpful visibility when it makes sense.

Flexible Pricing for Operators

We offer three simple pricing tiers for retirement homes that want to increase their visibility:

• Bronze – $150/month. Targeted Event Promotion.
• Silver – $250/month. Targeted Event Promotion, Featured Nearby Homes, and Lead Multiplier.
• Gold – $500/month. Silver benefits, plus Featured Nearby Homes and Lead Multiplier removed from your page.

If you're a retirement home operator and want to learn more, reach out to Daniel at [email protected] or schedule a Zoom call.

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Why It Matters

Transparency is at the heart of everything we do. Elderado exists to make elder care easier to navigate - for families, for people in healthcare, and for operators who care deeply about the services they provide.

We’re proud to offer a revenue model that supports that mission.