What July Taught Me About Slow Progress

If you’ve been following along with my internship reflection series, you might’ve noticed this July update is fashionably late. Between Daniel’s trip to Ottawa and my own week away on vacation, the month moved faster than expected and before I knew it, we were already halfway through August.

But if there’s one thing I’ve learned during my time at Elderado, it’s that meaningful work doesn’t always follow a tidy schedule. Sometimes, you need a bit of distance to actually see the growth happening around you.

The Kind of Growth You Don’t Always See

Elderado is growing. That’s not a flashy announcement, but a quiet, steady kind of growth you don’t always notice in real-time.

It reminds me a lot of watching my little brother grow up. When you’re with someone every day, change can feel almost invisible. Then one day, maybe you’ve been away for a bit, or just paying attention in a different way, and suddenly you realize: they’re taller. Their voice sounds different. They’ve grown, and you didn’t even notice it happening.

That’s how I feel about Elderado right now. The company looks and feels more fully formed than it did just a few months weeks ago. Not because of one big thing, but because of all the small, intentional moves happening behind the scenes. And I’m really proud to be part of that.

New Projects, New Muscles

July was a quieter month in terms of external campaigns, but internally, it was a time for tightening and refining. I spent more time than ever editing clips, refining hashtags, and shaping messaging across platforms. I finally got the chance to step back and look at the progress we’ve made. 

Plus, I started planning more graphics and carousels, the kind of content that might seem small at first glance, but has real power when done well. When a single graphic breaks down the difference between retirement homes and long-term care in one clean visual, that’s a win.

Learning What It Means to Be Consistent

One of the biggest lessons from this month has been the value of consistency over perfection. In school or even in personal projects, I’m used to treating everything like a polished final product. But here, I’m learning that momentum, showing up, refining, trying again, often matters more.

It’s not about going viral. It’s about creating a steady rhythm of useful, trustworthy content that families can depend on. It’s about building trust in the quiet moments, not just the loud ones.

That shift in mindset has changed the way I approach my work, I’ve started thinking less like a student trying to “get it right,” and more like a team member trying to contribute something meaningful, even if it’s not perfect the first time.

Looking Ahead

August is already in full swing, and I know the pace will start to pick up again soon. But before that happens, I’m grateful for the pause July gave me, to reflect, recalibrate, and recognize that growth doesn’t always shout.

Sometimes, it moves quietly. And then one day, you look up and realize: things are taller, stronger, more rooted than they were before.

That’s where Elderado is right now. That’s where I am, too.

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Written by Mayssam Fadili, Marketing Intern, Elderado.ca